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Papershake Head and Shoulders 3ActionFormula Bespoke Origami Press Release

Papershake Head and Shoulders 3ActionFormula Bespoke Origami Press Release

Papershake Head and Shoulders 3ActionFormula Bespoke Origami Press Release

Papershake Head and Shoulders 3ActionFormula Bespoke Origami Press Release

Papershake Head and Shoulders 3ActionFormula Bespoke Origami Press Release

Papershake Head and Shoulders 3ActionFormula Bespoke Origami Press Release

Head and Shoulders 3ActionFormula Bespoke Origami Press Release

We were commissioned by Ketchum PR to design and produce these bespoke Origami press releases for the launch of Head and Shoulders’ latest offering – the 3Actionformula.

The Paper Flower model took inspiration from the product’s artwork and used a small hidden magnetic clasp to inventively contain the thoughtfully presented press release copy which was printed and cut from high quality GF Smith stock.

Presented in quality white gift boxes with a bow to match the Head & Shoulders brand, the models were sent to key bloggers in advance of the product launch.

Client

Ketchum // Head & Shoulders

Project Date

September 2016

Category

Events · PR

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